The platform is rolling out a updated setting that allows them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale launch. This shift coincides with a surge in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this content is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, from AI artwork to educational videos, and we want to offer the community the ability to adjust the amount of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its app identified as artificially created. Collectively, over 100 million media items are uploaded to the platform every day, making AI content a limited percentage of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the level of AI-generated videos they view by accessing the content preference setting in the platform and picking the AI content topic. Additional categories that are already be controlled under the tool include politics, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige creators to tag “realistic” AI-made content, and it bans malicious deepfakes of well-known individuals or crisis events. Any believable AI video that is unmarked can be taken down under its terms of service.
In addition, the platform will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This action is aimed to stop users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is additionally launching a two million dollar educational fund for specialists and institutions to produce educational content about responsible artificial intelligence. This program will support educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, amid controversy over proposals to make redundant hundreds of safety staff in the UK. The company is expected to eliminate 439 jobs in its user protection team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official stated that people-led review would continue to be important, but automated tools can protect employees by removing the most harmful content ahead of it has to be seen by people. The platform reported a notable drop in explicit and harmful content handled by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
